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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Import and Export of Furniture Between Italy and China: A Few Problems of Italian Business Companies
Author(s)
Guido Migliaccio
Luigi Umberto Rossetti
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DOI:10.17265/1537-1514/2018.05.002
Affiliation(s)
University of Sannio, Benevento, Italy
University of Sannio, Benevento, Italy
High School Ipssar “Le Streghe”, Benevento, Italy
ABSTRACT
China grows annually
significantly, generating market opportunities for Western companies. The
Chinese middle class demands qualitatively better products, typical of Italian
productions. The furniture market is involved in this positive evolution. The
trend of Italian exports is on the rise in the world and in China, facing still
significant imports of poor quality and low-cost products. Italian exports are
characterized by high quality, innovative design, and high prices, also taking
advantage of the positive reputation of the “Made in Italy” brand. On the other
hand, imports from China must use appropriate control systems to monitor the
risks of delivery times, uncertainty from exchange rates, possible product
defects got worse by the lack of assistance from the Chinese manufacturer, etc.
This asymmetry in the export/import relations between Italy and China
characterizes a rapidly evolving market that requires adequate specialist
management skills in Italian industrial and commercial companies.
KEYWORDS
furniture, furniture market, trade relations Italy-China
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