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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Frontline Staff’s Emotional Intelligence and Creativity Impact on Job Performance
Noor Maya Salleh, and Shamsul Baharin Abdul Rahman
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DOI:10.17265/2159-5542/2014.06.010
Institut Teknologi Brunei, Brunei Darussalam DST Communications Sdn Bhd, Brunei Darussalam
The relationships between EI (emotional intelligence) and creativity with the JP (job performance) of the frontline staff working in three sister companies were investigated. These groups’ compensation benefit also served as a control variable by grouping them according to (1) DSTCom—Significant Revenue Contributor—High Compensations and Benefits; (2) Kristal—Insignificant Revenue Contributor—High Compensations and Benefits; and (3) Incomm—Significant Revenue Contributor—Low Compensation and Benefits. The mean EI, creativity, and JP measures of the three groups were compared. Some differences in the level of creativity between these three groups were found. High level of intelligence is positively related to high creativity which translated into the JP. The findings were discussed from the perspective of theoretical and practical implications.
emotional intelligence, creativity, job performance
Noor Maya Salleh, and Shamsul Baharin Abdul Rahman. (2014). Frontline Staff’s Emotional Intelligence and Creativity Impact on Job Performance. Psychology Research, 4(6), 500-515.
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