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A Case Study of the Overseas Dissemination Predicament of Wang Rongpei/Ren Xiuhua’s Book of Change
MA Jing
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DOI:10.17265/2328-2177/2026.10.004
Qingdao University of Science and Technology, Qingdao, China
This paper investigates the limited overseas reception of Wang Rongpei and Ren Xiuhua’s Book of Change (2007), the first English translation of Yijing completed by mainland Chinese scholars. Adopting a case study approach, this paper draws on library holdings, publication records, and platform reviews to examine the factors underlying this outcome. Four factors are identified including a domestic readership orientation, the absence of overseas co-publishing and distribution arrangements, the omission of the Yizhuan and of annotations, and the translation’s absence from mainstream overseas sales channels. The findings indicate that translation production and dissemination are distinct processes, and that reader positioning, distribution partnerships, and paratextual support require systematic consideration at the design stage of classics translation projects intended for overseas audiences.
Wang Rongpei, Book of Change, overseas dissemination, translation of Chinese classics
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