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Research on the Path of Creative Transformation of Traditional Culture From the Perspective of Cultural-Tourism Integration: A Case Study of Immersive Scripted Murder Mystery Games



Author(s)

ZHANG Ruikun, TANG Yiting, CUI Kaixin

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DOI:10.17265/2161-623X/2026.10.010

Lyuliang University, Lyuliang, China

Against the backdrop of the cultural-tourism integration strategy, promoting the creative transformation and innovative development of Shanxi’s fine traditional culture constitutes an important proposition for the high-quality development of the cultural and tourism industry in the new era. Shanxi boasts abundant traditional cultural resources at present; nevertheless, their communication generally faces practical dilemmas such as static presentation forms, misalignment with young people’s consumption habits, and short transformation chains. As an emerging experiential medium, immersive scripted murder mystery games, underpinned by the internal logic of narrative reconstruction, role-playing, task orientation and emotional resonance, open up a new approach for the living communication of traditional cultural resources. Adopting the methods of literature research and case analysis, this paper takes The Secret of Fen Wine—an original prototype developed for the college students’ innovation and entrepreneurship project (including a standard youth version and an adapted version for parent-child research and study tours) as an empirical case. It clarifies the adaptation logic for transforming Shanxi’s traditional culture into immersive scripted murder mystery games, and constructs a four-stage transformation path: script-based content adaptation, immersive scene building, interactive experience design, and viral communication. Combined with the prototype development experience, this paper further analyzes practical risks including superficial appropriation of cultural symbols and mismatched difficulty levels for target audiences, and puts forward optimization and guarantee strategies. It aims to provide theoretical references and practical prototype experience for the living inheritance of Shanxi’s traditional culture and the high-quality development of cultural-tourism integration.

cultural-tourism integration, Shanxi traditional culture, immersive scripted murder mystery game, creative transformation

ZHANG Ruikun, TANG Yiting, CUI Kaixin. (2026). Research on the Path of Creative Transformation of Traditional Culture From the Perspective of Cultural-Tourism Integration: A Case Study of Immersive Scripted Murder Mystery Games. US-China Education Review A, October 2026, Vol. 16, No. 10, 758-762.