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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
ZHANG Kaixiang
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DOI:10.17265/2161-623X/2026.10.004
University of Shanghai for Science and Technology, Shanghai, China
In the era of digital intelligence, cyberspace has become the frontier of ideological struggle and a key field for shaping young people’s values. In the course of traditional ideological and political education migrating to the network, the dilemmas of “content transplantation” and “discourse estrangement” urgently call for a new model attuned to communication laws and youth psychology. Grounded in the practice of online ideological and political education in colleges and universities, and oriented by “value resonance” and “emotional interconnection”, this paper proposes the “two-sameness and two-sharing” (Liangtong Lianggong) model. It analyzes the model’s construction logic along four dimensions: the “same frequency” of the value dimension consolidates ideological security; the “synchronization” of the time-space dimension weaves an integrated online-and-offline network; the “resonance” of the discourse dimension resolves the dilemma of guiding real-world problems; and the “empathy” of the relationship dimension stimulates the endogenous momentum of youth growth. At the platform, system, and goal levels, the paper further reveals the model’s leap in practical effectiveness from an “information release channel” to a “branded ideological and political IP”, from “fragmented execution” to “ecological collaboration”, and from “knowledge reception” to “value deliberation and identification”. Only by combining the rigid requirements of ideology with the laws of communication and the flexibility of youth psychology can online ideological and political education genuinely “reach the mind and the heart”, thereby offering a replicable and promotable reference for its practical innovation.
online ideological and political education, value resonance, emotional interconnection, “two-sameness and two-sharing” model, practical effectiveness
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