 |
customer@davidpublishing.com |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
ZHANG Han
Full-Text PDF
XML 118 Views
DOI:10.17265/1539-8080/2026.08.004
Suzhou University of Science and Technology, Suzhou, China
China’s tourism industry has seen rapid growth due to economic and technological advancements. Tourism promotional materials are the primary channel through which foreign tourists obtain information about Chinese tourism. To accurately convey tourism information and attract more visitors to China, the quality of translated tourism texts is particularly crucial. From the perspective of Skopos Theory, taking the town of Wuzhen as an example, this article conducts research and discussion on the translation of tourism words. At the theoretical level, this article demonstrates the feasibility of Skopos Theory in guiding the translation of tourism texts; at the practical level, it provides reference suggestions for the translation of tourism texts. Guided by the three principles of Skopos Theory, by analyzing typical cases, the author flexibly applied translation skills, such as paraphrase, omission, amplification, and literal translation to ensure that the translated content not only accurately conveys the historical and cultural information and tourism characteristics of the destination, but also provides foreign tourists with a higher quality tourism experience, thereby more effectively spreading Chinese culture.
translation of tourism publicity, Skopos Theory, translation strategy
ZHANG Han. Research on the Translation of Tourism Words From the Perspective of Skopos Theory: A Case Study of Wuzhen. US-China Foreign Language, August 2026, Vol. 24, No. 8, 297-303 10.17265/1539-8080/2026.08.004
Baker, M. (1991). In other words: A course book on translation (pp. 55-67). Methuen: London and New York.
Chen, F., & Wang, F. (2006). On tourism English translation. Science & Technology Information, 7, 155.
Chen, G. (2021). Fidelity and creativity in poetry translation from the perspective of Skopos Theory—Also on English translation strategies of classical Chinese poetry. Foreign Languages and Translation, 3, 56‑62.
Chen, X. W. (2007). Establishment of “identity recognition” in publicity‑oriented translation. Chinese Translators Journal, 28(1), 60‑65+96.
Christiane, N. (2016). Function + Loyalty. Open Theology, 2(1).
Christiane, N. (2018). Translating as a purposeful activity: Functionalist approaches explained (2nd ed.). Oxford: Taylor and Francis.
Dwyer, T. (2017). Speaking in subtitles: Revaluing screen translation. Edinburgh: Edinburgh University Press.
Ge, L. L., & Gu, B. L. (2005). Cultural default and compensation strategies in Chinese‑English tourism translation. Shanghai Journal of Translators, 3, 23‑27.
Gutt, E. A. (2000). Translation and relevance: Cognition and context (pp. 23-29). Manchester: St. Jerome Publishing.
Hatim B., & Mason, l. (2014). Discourse and the translator (p. 272). Oxford: Taylor and Francis.
Katharina, R. (2014). Translation criticism: The potentials and limitations. Philadelphia: American Bible Society.
Katharina, R. & Hans, J. V. (2014). Towards a general theory of translational action. Oxford: Taylor and Francis.
Ke, P. (1991). Annotation and amplification—On flexible adjustment and compensation means. Chinese Translators Journal, 1, 23‑26.
Li, H. (2014). A brief analysis of tourism text translation from the perspective of Skopos Theory. Tourism Overview (Second Half‑Month), 4, 86.
Li, J. (2020). Translation strategies of tourism texts from the perspective of functional Skopos Theory. Western Tourism, 10, 67‑69.
Lu, G. F. (2006). Functional perspective on English translation of Chinese scenic‑spot introductions. Foreign Language Education, 5, 78‑81. DOI:10.16362.
Mo, H. L., & Jin, M. L. (2009). Translation of Chinese tourism publicity materials under Skopos Theory. Journal of Anhui University of Technology (Social Science Edition), 26(2), 66‑69.
Qiu, T. X. (2017). A study on Chinese‑English translation of tourism texts from the perspective of Skopos Theory—A case study of Zhejiang province. Overseas English, 2, 124‑126.
Xiao, X. Y. (2014). Reflection and handling of “faithfulness, expressiveness and elegance” and “untranslatability” in translation practice. Foreign Language and Literature, 30(4), 119‑122.
Yang, H. Y., & Huang, W. Y. (2009). A study on the acceptability of Chinese‑English tourism translation. Foreign Language Education, 30(4), 104‑108.
Zeng, L. S. (2005). Principle of highlighting thematic information in tourist guide translation. Shanghai Journal of Translators, 1, 19‑23.
Zhang, N. (2000). Cultural reflections on tourism material translation. Chinese Translators Journal, 5, 54‑56.
Zhu, Y. P. (2005). On the handling of cultural differences in tourism translation. Journal of Northwest University (Philosophy and Social Sciences Edition), 3, 159‑164.