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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
HUANG Yilin, YUAN Ruiqi, ZHAO Jiahui, WANG Han
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DOI:10.17265/2159-5836/2026.05.009
Wuhan University of Technology, Wuhan, China
Facing the dual challenges of globalization and digitalization, the intangible cultural heritage of Han Opera encounters “cultural discount” and “intergenerational gap” in its cross-cultural communication, while the traditional one-way communication model fails to meet the needs of contemporary audiences. This study aims to explore, within the metaverse framework, how to use Virtual Reality (VR) technology to reconstruct the communication pathways of Han Opera in order to promote its global cultural identity. By employing literature review and questionnaire survey methods, it conducts an in-depth analysis of the current state of audience awareness and experiential needs. The research develops a “VR-empowered strategy model for the cross-cultural dissemination of intangible cultural heritage”, proposing media reconstruction across four key dimensions: immersive storytelling, interactive experiences, cultural translation, and matrix-based dissemination. The strategy advocates for an “authentic core with innovative outward expression”, effectively enabling the transformation of audience engagement from merely “watching for entertainment” to “understanding the deeper significance”. This approach provides both theoretical references and practical guidance for the digital “going global” of intangible cultural heritage.
intangible cultural heritage, Han Opera, Virtual Reality (VR), cross-cultural communication, media reconfiguration
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