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Media Affordance and the Construction of Textual Aesthetic Forms in the Pathways of Dissemination
LI Wenling, ZHANG Pei
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DOI:10.17265/2159-5836/2026.05.002
Beijing Institute of Graphic Communication, Beijing, China
This study adopts the materiality and mediality of publications as its dual foundations. The findings reveal that the material carriers, technological mediators, and disseminating agents collectively shape the presentational forms of texts. By analyzing typical cases of print classics and digital-native publications, this research clarifies the specific affordances of different dissemination stages in shaping aesthetic experiences. The study provides both theoretical and practical insights for optimizing aesthetic production and dissemination in the publishing industry within new media environments.
publications, pathways of dissemination, media embodiment
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