The Desigual Brand and the Iberian Archives: Heritage Design and Cultural Memory

This article explores the impact of design and heritage through a specific case study: the Desigual brand and Iberian archives. The aim is to examine how this configuration of heritage between high and low culture influences the production of archives and memory. By outlining the key themes and concepts addressed, our research exposes how recurring design elements at Desigual, such as motifs and colors inspired by Iberian heritage, create thematic coherence and reinforce the link between design and heritage through the concept of isotopy. The article explains how the latter contributes to the construction of identity, cultural preservation, and the formation of collective memory. It also presents the methodology and multidisciplinary approach that will be used, integrating elements of semiotics, sociology, anthropology, and cultural and architectural studies. By highlighting the relevance of the intersection between design and heritage in the contemporary context, by providing a framework for the essay, the article aims to engage the reader and convey the importance of these interconnected themes, setting the scene for further exploration.