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A Study of Deliberate Metaphors in Cyberbullying Language
LI Xiao-yan, ZHOU Jing
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DOI:10.17265/2159-5836/2025.04.008
Wuhan University of Technology, Wuhan, Hubei, China
Posting and commenting on the Internet has become an important channel for individuals to express their opinions, but it has also given rise to cyberbullying language. Deliberate Metaphors (DMs) refers to the deliberate selection of specific metaphors by speakers in particular contexts to guide listeners to view the source domain from a novel perspective. Despite its deliberate and creative nature, cyberbullying language has rarely been studied in terms of the speaker’s intentions. Therefore, this study adopts a cognitive perspective on DMs and employs qualitative analysis by collecting cyberbullying language on Chinese social media. This study attempts to answer two questions: (1) the classification of metaphorical vehicles in cyberbullying language; and (2) how speakers achieve their violent intentions through DMs. The results show that: (1) metaphorical vehicles in cyberbullying language fall into five main categories—animals, plants, iconic figures, diseases, and waste; and (2) when delivering hurtful posts and comments, speakers often use strategies such as combining multiple metaphors, and broadening the scope of the attack to convey their hatred. This study contributes to deconstructing the deliberate intentions behind the use of cyberbullying language and provides valuable insights for policymakers in regulating and refining strategies for regulating online language.
metaphor, deliberate metaphor, cyberbullying language, violence
Journal of Literature and Art Studies, April 2025, Vol. 15, No. 4, 317-323
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