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Article
Affiliation(s)

School of Foreign Studies, Zhongnan University of Economics and Law, Wuhan, Hubei 430073, China

ABSTRACT

The emergence and rapid development of Artificial Intelligence Generated Content (AIGC) technology is revolutionizing human communication and cultural landscapes. This paper explores the impact of AIGC on society, identifying three distinct cultural paradigms: AIGC Blended Culture, AIGC Based Culture, and AIGC Polluted Culture. AIGC Blended Culture represents a synergistic collaboration between AI and human creativity, enhancing content creation efficiency, promoting cross-cultural communication, and enriching human experiences. AIGC Based Culture signifies a shift where AI becomes the core driver of cultural production and dissemination. This leads to innovative cultural industry models, expanded development fields, and improved cultural product quality and diversity. However, AIGC Polluted Culture arises from the misuse of AIGC to produce or disseminate harmful content. The paper proposes countermeasures and recommendations to maximize the benefits of AIGC while mitigating potential risks. This involves fostering collaboration between AI and humans, focusing on talent cultivation, establishing and improving laws and regulations, and developing solutions to detect and mitigate harmful content. Additionally, promoting responsible innovation and ethical AI development is crucial. In conclusion, AIGC represents a transformative force reshaping human communication and culture. While offering immense opportunities for innovation and efficiency, it also presents challenges that require careful consideration and proactive measures to ensure its positive and sustainable impact on society.

KEYWORDS

AIGC, communication culture, human-machine collaboration, cultural evolution

Cite this paper

Journal of Literature and Art Studies, October 2024, Vol. 14, No. 10, 921-931

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