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Article

Open Access

Study on the Aesthetic Deformation of Micro Short Drama Audience from the Perspective of Media Ecology

Author(s)

LI Ming-xia, LI Jia-xin

Full-Text PDF Download XML 413 Views

DOI:10.17265/2159-5836/2024.10.014

Affiliation(s)

University of Shanghai for Science and Technology, Shanghai 200093, China

ABSTRACT

Micro short drama is a new form of fictional narrative in the environment of digital intelligent media, which attracts the attention of the audience in the era of fragmentation and forms an explosive growth of the industrial market with the characteristics of short content, concentrated dramatic conflict and quick plot reversal. However, the “viral” dissemination of micro short drama makes the audience’s aesthetics show the aesthetic deformation characteristics of earthy, ugly and non-reality. The article applies media ecology Neil Postman’s theories of “entertainment to death” and “technological monopoly” to observe the impact of micro short dramas on audience aesthetics in order to optimize the market of micro short dramas and guide the healthy development of audience aesthetics.

KEYWORDS

micro short drama, media ecology, aesthetic deformation

Cite this paper

Journal of Literature and Art Studies, October 2024, Vol. 14, No. 10, 908-915

References

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