Leadership: A Discursive Communication Approach

One of the main challenges facing many governmental and non-governmental agencies in many parts of the world is to provide transformative leadership from a discursive communication approach to address the political, economic, and social challenges to development. From the onset, I must say that leadership is a term that has received different and varying definitions in today’s literature from both leadership psychology and lately discursive leadership approach—meaning that there is no one definition that is considered classical. This article is an attempt illustrating how the discursive approach operates. Indeed, the role of communication in the leadership process can be looked at in different ways. The purpose of this article is to address the role of discursive communication in leadership and the challenges associated with leadership that does not apply discursive communication approaches, andhow these challenges are managed to bring about development.