Enhancement of Competitiveness of Border Trade Entrepreneurs: Case Study of Su-Ngai Kolok Checkpoint, Narathiwat Province

This research aimed to analyze the enhancement of competitiveness among fruit and vegetable export entrepreneurs, with the case study of the Su-ngaiKolok checkpoint in Narathiwat Province. This research focused on three objectives: (1) examining how competitiveness is enhanced through government support and the development of border trade zones, (2) studying the supply chain dynamics, including strategic factors and opportunities in agricultural product management, and (3) developing a model for border trade to strengthen exporters’ capabilities. The research employed qualitative methods, with data collected from 25 informants through interviews and employed descriptive methods. The research results revealed that:(1) government agencies play a crucial role in improving competitiveness by developing border economic zones and trade policies;additionally, (2) the research highlighted the importance of strategic partnerships, network building, and efficient logistics along the value chain;(3)the proposed Border Trade Model includes elements for instance government policy, partnerships, entrepreneurial potential, and transportation channels, aiming to enhance the overall efficiency and effectiveness of vegetable and fruit exporters in the region.