Enterprise Value Valuation—BYD as an Example Based on SWOT Model and Multiple Regression Model

BYD is one of the largest new energy vehicle companies in China. Analyzing its scenario and the factors that affect its value helps to understand and identify development opportunities and potential problems. On one hand, this paper makes a qualitative analysis of BYD, using SWOT model to study the internal capability and external environment of BYD. On the other hand, the multiple regression model is used for quantitative analysis of BYD’s enterprise value, and the model is established based on three factors: enterprise fundamentals, investor behavior and psychology, and macroeconomic policy uncertainty, and the stepwise regression is carried out. The results show that the increase of institutional investors’ shareholding ratio, the increase of investor sentiment index, and the increase of M2 growth rate will increase the overall enterprise value, while the increase of economic policy uncertainty will decrease the enterprise value.