Analysis of the Potential for Tourism Development on Semau Island (Case Study at Liman Beach)

Semau Island has enormous potential to become a tourist destination in East Nusa Tenggara. Tourism potential is a variety of resources found in a particular area that can be developed into a tourist attraction. The potential of this island is in the form of natural potential, animal husbandry, maritime culture, and agriculture. This research aims to analyze and classify the level of potential of tourist attractions on Semau Island in improving the regional economy at tourist attractions on Semau Island. The data used is the result of direct interviews with respondents, namely village heads, tourist attraction managers, and local communities. The analytical method used is descriptive qualitative with the SWOT analysis method. The research results concluded that the tourist attraction on Semau Island has the potential to be developed as a superior tourist attraction in Kupang Regency. Strategies or steps that can be taken by managers or local governments to increase tourism development in the form of standard tourism facilities, improving the quality of human resources, and improving infrastructure.

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