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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Research on Demand for Cultural Souvenirs in
Changsha Based on Kano Model
Yujie Jiang, Wenxia Li
Euitay Jung
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DOI:10.17265/2159-5542/2024.05.002
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
This study focuses on the existing cultural souvenirs in Changsha, utilizing various methods such as hierarchical analysis and surveys to analyze consumer preferences across four dimensions: visual appearance, functional application, product quality, and intrinsic value. Based on preliminary research combined with quantitative analysis using the Kano model, this study categorizes user demands for Changsha cultural souvenirs and quantifies satisfaction with these demands using the Better-Worse Coefficient method and Four Quadrant Analysis. The results indicate that there is a high demand for the functionality and cultural attributes of Changsha cultural souvenirs. Based on these findings, this research proposes three innovative design strategies: first, innovating design elements to inject fun; second, enhancing interactivity to improve the user experience; and third, personalizing designs to expand influence. This study aims to provide references and design ideas for similar types of cultural souvenir designs.
Changsha, Kano mode, consumer preferences, cultural souvenir design
Psychology Research, May 2024, Vol. 14, No. 5, 170-177
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