A Study on Rural Cultural Communication of Short Videos Fromthe Perspective of Mediation—Taking the Popularization of “Village BA”(Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment, rural culture has been mediated and transformed to spread to a wider region. As a cultural achievement of rural revitalization, “Village BA”(Village Basketball Association)demonstrates Chinese modernization. The use of short videos, mass rural movements, and “spectacle” spaces to attract spectators has become a key issue in the dissemination of rural culture.