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Article
Affiliation(s)

“AlexandruIoanCuza” University of Iasi,Iasi, Romania

ABSTRACT

The subscription economy has become a dominant influence in the current business environment, fundamentally transforming the manner in which organizations interact with customers and create income. This article examines the substantial influence of the subscription economy on the worldwide economy, evaluating its effects on different industries and marketplaces. The research examines relevant literature and case studies to identify the main factors, difficulties, and possibilities related to the subscription economy. Moreover, its objective is to examine the consequences for firms, customers, and economic expansion, elucidating the possibility of continuous value generation and innovation.

KEYWORDS

subscription model, subscription economy, business model shift, new digital economy, global economy

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