Analysis of the Impact of Technical Trade Barriers on the Export of Toys—Based on Analysis of Zhejiang, China

Technical barriers to trade, as a non-tariff barrier, have an increasing impact on the international market. As a major province in toy exports, Zhejiang Province’s toy export trade is therefore greatly hindered. This article aims to explore the impact of technical trade barriers on toy exports in Zhejiang Province and analyze countermeasures. Through literature review and some empirical analysis, it is found that technical trade barriers have greatly promoted the development of Zhejiang’s toy industry; however, they have also subjected it to impacts and pressures such as cost and technology. In response to the impact of technical trade barriers on toy exports, this article proposes corresponding countermeasures to avoid such barriers: firstly, establish a quality management system that complies with export product regulations to ensure that the products produced can meet international requirements and standards; secondly, reduce dependence on overseas markets; then enhance one’s own technology, and strengthen product innovation, in order to enhance the international competitiveness of the product and oneself; in addition, we should also explore diversified markets and expand the sales channels and coverage of our products.