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Article
Expanding Cross—Training Shoes of Descente Into Singapore Market
Author(s)
LIU Shuhan
Full-Text PDF XML 179 Views
DOI:10.17265/2160-6579/2024.01.004
Affiliation(s)
Xiamen University Tan Kah Kee College, Zhangzhou, China
ABSTRACT
The initial segment
of this paper scrutinizes Descente’s promotional strategy for its training
shoes in the Singapore market. Subsequently, the introduction section provides
a brief overview on Descente’s products, emphasizing the age demographic of the
product’s consumer base in Singapore, preferred purchasing channels and
consumer behavior tendencies. This serves as a precursor to the main body of
the article. Within the main body, the paper delves into an analysis of the
primary marketing strategies, along with a detailed examination of specific
operational implementation. Finally, the article concludes by summarizing key
insights and evaluating their impact within the marketing domain.
KEYWORDS
international marketing, promotion strategy, Singapore
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