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Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory
DONG Xue-mei
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DOI:10.17265/2159-5836/2024.02.004
College of Foreign Language, The University of Shanghai for Science and Technology, Shanghai, China
This study is based on the Skopos theory, using the translation of selected brand advertising slogans as examples. It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese. This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements, thereby contributing to the development of national enterprises.
skopos theory, brand advertising, translation strategies
Journal of Literature and Art Studies, February 2024, Vol. 14, No. 2, 128-132
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