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Consumer Culture in The Great Gatsby
ZHU Yuan-chen
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DOI:10.17265/2159-5836/2024.02.003
Wuhan University of Technology, Wuhan, China
F. Scott Fitzgerald’s The Great Gatsby successfully portrays the “Jazz Age”. In the early 20th century, the United States transitioned from a production-based society to a consumer-based society, leading to an era of unparalleled prosperity. However, in the context of consumer culture, individuals often transition from being masters of their possessions to becoming enslaved by them. As a result, their behaviours and values become increasingly associated with extravagance and consumption. This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby. The meanings embedded in the novel are revealed from a different perspective.
consumer culture, symbols, objectification, The Great Gatsby
Journal of Literature and Art Studies, February 2024, Vol. 14, No. 2, 124-127
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