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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
HUANG Ziyi
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DOI:10.17265/1537-1514/2023.02.003
Affiliation(s)
Tianjin University of Finance and Economics, Tianjin, China
ABSTRACT
Investment choice is the conclusion of comprehensive analysis and comparison of the company. In the financial industry, how to make industry investment analysis and selection is a very important subject. The optimal investment choice can save costs and obtain the highest benefits. It is reported that many people focus on the financial situation and ignore the other aspects of the company. By comparing the advantages and disadvantages in product development, financial position and brand value of the two companies in the manufacturing industry, this report obtains the most suitable company for investment mainly by means of quantitative research method and literature research method. This paper introduces in detail how to make investment choice between the two industrial companies and provides methodology for investment analysis and provides more ideas for making investment choices, but it only analyzes the three main aspects of the company and does not consider the other aspects. Therefore, the investment choices in this report only focus on these three aspects, rather than a single analysis of the financial situation, which has certain reference value.
KEYWORDS
brand value, company background, financial position, investment value, product development
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