Contact us
 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
Useful Links
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Treatment of Culture Images in Trademark Translation
Author(s)
YE Wei
Full-Text PDF
XML 344 Views
DOI:10.17265/1539-8072/2023.07.007
Affiliation(s)
University of Shanghai for Science and Technology, Shanghai, China
ABSTRACT
With the rapid development of the global economy and the increasingly frequent exchanges between different cultures, the internal and external trade of various countries is faced with new opportunities and challenges. Trademark translation is not only the transformation and transition of languages, but also the translation of many cultural images. The main obstacle in trademark translation is the cultural cognitive difference caused by languages, nationality, and environment. These cultural differences bring some difficulties to trademark translation. Based on the cross-cultural awareness, this thesis discusses the cultural factors in the translation of trademarks, and on this basis, summarizes the principles to be followed in the translation of cross-cultural trademarks, and finally puts forward the corresponding translation strategies.
KEYWORDS
translation of trademarks, cultural differences, influential factors in translation, translation strategies
Cite this paper
Sino-US English Teaching, July 2023, Vol. 20, No. 7, 283-287 doi:10.17265/1539-8072/2023.07.007
References
Christiane, N. (2001). Translating as a purposeful activity, functionalist approaches explained. Shanghai: Shanghai Foreign Language Education Press.
Vermeer, H. J. (1989). Skopos and commission in translational action. Shanghai: World Publishing Corporation.
Venuti, L. (2000). The translation studies reader. London and New York: Routledge.