Paper Status Tracking

Journals by Title

Journals by Subject

Contact us

	[email protected]
	3275638434

	Paper Publishing WeChat

Useful Links

Creative Commons Attribution-NonCommercial 4.0 International License

Article

Open Access

Analysis of the Operation Mode of Quzhou Haidilao Hotpot Based on the Marketing Theory of 4Cs

Author(s)

ZENG Xin-ming, YUAN Zhi-qian

Full-Text PDF Download XML 747 Views

DOI:10.17265/1539-8080/2023.07.003

Affiliation(s)

Quzhou University, Quzhou, China

ABSTRACT

The 4Cs reset the four basic elements of the marketing mix with consumer demand as the guide. It emphasizes that companies should first put the pursuit of customer satisfaction in the first place, rather than deciding on sales channel strategies from the perspective of the company, and finally, they should also implement effective marketing communication with consumers in mind. Recently, the “service” of Haidilao Hotpot has had a bad reputation, and more and more consumers are complaining that the “service” of Haidilao Hotpot is plummeting. With the increasing number of negative comments from netizens, we studied and understood the 4Cs theory and proposed improvement strategies for the current situation of its operation under the guidance of 4Cs theory. We learn the application of 4Cs theory by analyzing the operation strategy of Quzhou Haidilao Hotpot restaurant, and deepen the learning and understanding of the theory from practice.

KEYWORDS

Haidilao Hotpot, the Marketing Theory of 4Cs, marketing research, service

Cite this paper

US-China Foreign Language, July 2023, Vol. 21, No. 7, 267-273 doi:10.17265/1539-8080/2023.07.003

References

Berut, Z., Cheruiyot, T., & Kemboi, J. K. (2014). Effects of client-oriented marketing strategies on perception of enrolment: Evidence from Moi University, Kenya. European Journal of Business and Management, 6, 46-54.

Chen, W. Q. (2020). The implication of 4Cs marketing theory to the fitness club. Frontiers in Educational Research, 3(4), 11-15.

Gupta, K. (2020). Role of 4C’s of marketing mix in building trust to achieve brand loyalty in case of fastener’s industry: A PLS-SEM approach. International Journal of Public Sector Performance Management, 6(5), 587-604.

Kang, J. H. (2018). Effect of the 4C marketing mix strategy of the foodservice multi-distribution channel on brand trust and purchase intention. International Journal of Tourism and Hospitality Research, 32(6), 91-108.

Lee, Y. G., & Joo, H. C. (2020). The relationship among the 4Cs strategy of outdoor brand, brand attitude, brand trust, and future behavior intention. Korean Journal of Sport Management, 25(1), 43-57.

Lin, T. T., Lee, C.-C., & Lin, H.-C. (2013). Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps. Service Business, 7(1), 37-59.

Suvasis, S. (2022). 4C’s of green marketing. Asian Journal of Multidimensional Research, 11(6), 70-81.

Xu, J. Y. (2023). Research on film short video marketing strategy from the perspective of the new marketing theory of 4C. SHS Web of Conferences, 155, 02004.