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Article

Open Access

People, Culture, and Covid-19—The Post-Pandemic World: Digitalization in the Cultural Sector and Sustainable Development

Author(s)

BAI Tingting

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DOI:10.17265/1548-6591/2023.03.002

Affiliation(s)

The University of Lille, Lille, France

ABSTRACT

Digitalization[1] in the cultural sector[2] is one of the main conditions for the implementation of a strategy resolutely focused on the uses, the dissemination of culture to the maximum accessibility for the French public. It was very beneficial in maintaining the economic, social, and cultural activities during the Covid-19. Besides, digitalization has transformed the cultural sector in relation to public access and the sustainable model in the post-pandemic world. The objective of this article is for rethinking digitalization in the evolution of the cultural sector and sustainability of French cultural sector management. This article will analyze the situation of population, digitalization, and cultural sector of the post-pandemic period. Then we discuss about its opportunities, challenges, and problems. More irresistible and intensive than before, digitalization will be a crucial and unavoidable challenge in the response to the pandemic and in the future sustainable reboot of the cultural sector. It is important to rethink infrastructures, accessibility, cultural attractivity, legal rules, management of cultural content and data, the effects on health, etc.

[1] As Gartner defines it, digitalization is “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business”.

[2] A large variety of industries, are also called under the term “cultural and creative industries”. The term is used to describe a wide variety of organizations and private companies enabling in an even wider list of activities including (representatively): museums, galleries and libraries, IT, software and computer services, architecture, advertising and marketing, crafts, design (product, graphic and fashion design), film, TV, video, radio and photography, publishing, music, performing and visual arts (IGI Global, Publisher of Timely Knowledge).

KEYWORDS

digitalization, sustainable development, France, cultural sector, Covid-19

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