 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
GUO Ying-zhi, JI Xiao-zhen, GAN Xue-na, CAO Xiao-tong
Full-Text PDF
XML 632 Views
DOI:10.17265/2328-2169/2022.03.003
Fudan University, Shanghai, China
Under the influence of celebrity effect and para-social interaction, film is increasingly able to induce viewers’ willingness to travel. Based on the theory of para-social interaction and the factors of place attachment, this study constructs a model of the influence mechanism of film-induced tourists’ behavioral intention and puts relevant hypotheses. Taking the film A Little Red Flower as an example, the empirical test is carried out by using structural equation model (SEM). The results show that: (1) Film-induced tourists’ emotional involvement has a significant positive impact on tourism behavioral involvement, but has no direct and significant impact on place dependence and place identity. (2) Film-induced tourists’ behavioral involvement has a significant positive impact on place dependence and place identity. (3) Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention. Therefore, film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences, with the help of the popularity of film, so as to improve their tourism behavior intention.
para-social interaction, place attachment, film tourism, tourist behavioral intention
Journal of Tourism and Hospitality Management, May-June 2022, Vol. 10, No. 3, 135-145, doi: 10.17265/2328-2169/2022.03.003.
Ajzen, I., & Fishbein, M. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy & Rhetoric, 41(4), 842-844.
Akinori, O., Sumiaki, K., Yasuto, N., Yuki, O., Ryosuke, S., & Sari, Y. (2020). Anime pilgrimage in Japan: Focusing social influences as determinants. Tourism Management, 76(1), 103935.
An, W., Peng, J., & Xu, F. X. (2019). Influence of hit TV play to the network attention of its related scenic spot. Areal Research and Development, 38(5), 105-110+124. (in Chinese)
Bi, Y., Yin, J., & Kim, I. (2021). Fostering a young audience’s media-induced travel intentions: The role of parasocial interactions. Journal of Hospitality and Tourism Management, 47(2), 398-407.
Can, Y. O., Sen, D. R., & Altintas, E. (2021). The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing, 27(2), 1-12.
Casakin, H., Ruiz, C., & Hernández, B. (2021). Place attachment and the neighborhood: A case study of Israel. Social Indicatiors Research, 155(1), 315-333.
Cheng, C. K., & Kuo, H. Y. (2015). Bonding to a new place never visited: Exploring the relationship between landscape elements and place bonding. Tourism Management, 46(1), 546-560.
Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology and Marketing, 34(4), 481-495.
Chua, B., Amr, A., Lee, M. J., & Han, H. (2021). Tourists’ outbound travel behavior in the aftermath of the COVID-19: Role of corporate social responsibility, response effort, and health prevention. Journal of Sustainable Tourism, 29(6), 879-906.
Hao, X. F., Zhang, X. M., & Mai, P. T. (2020). Anime pilgrimage tourists’ behavioral patterns and their homologous affection: Taking anime film Your name as an example. Tourism Tribune, 35(1), 95-108. (in Chinese)
Horton, D., & Wohl, R. R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229.
Hu, X. H., & Zhang, G. J. (2015). Empirical study on the effect of social relationship to tourism intention in virtual community. Geography and Geo-Information Science, 31(4), 116-120. (in Chinese)
Hu, H. Y., Wen, J., Lin, S. S., & Zheng, L. M. (2021). The relationship between future time perspective and travel intention: A case study of a successful aging group. Tourism Tribune, 36(4), 31-45. (in Chinese)
Huang, J. F., Lu, L., & Song, Y. (2021). Theoretical and empirical exploration of human-environment relationship in tourism context from a microcosmic perspective. Acta Geographica Sinica, 76(10), 2360-2378. (in Chinese)
Kaufmann, H. R., Petrovici, D. A., Filho, C. G., & Ayres, A. (2016). Identifying moderators of brand attachment for driving customer purchase intention of original vs. counterfeits of luxury brands. Journal of Business Research, 69(4), 5735-5747.
Kim, S. (2012). Audience involvement and film tourism experiences: Emotional places, emotional experiences. Tourism Management, 33(2), 387-396.
Kim, S., & Kim, S. (2017). Perceived values of TV drama, audience involvement, and behavioral intention in film tourism. Journal of Travel & Tourism Marketing, 35(3), 259-272.
Kim, S., Kim, S., & Han, H. (2019). Effects of TV drama celebrities on national image and behavioral intention. Asia Pacific Journal of Tourism Research, 24(3), 233-249.
Lee, M., & Lee, H. (2022). Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention. International Journal of Consumer Studies, 46(1), 235-248.
Liu, W. J. (2017). A study on the influence of reality show on tourist behavior intention and tourism destination image perception (Master’s thesis, Dongbei University of Finance and Economics, 2017). (in Chinese)
Lu, Y. F., & Qu, Y. (2021). Recognition and dimension construction of tourist attachment elements in Jiangnan Ancient Town: Taking Wuzhen as an example. Areal Research and Development, 40(3), 93-98. (in Chinese)
Micevski, M., Diamantopoulos, A., & Erdbrugger, J. (2021). From country stereotypes to country emotions to intentions to visit a country: Implications for a country as a destination brand. Journal of Product and Brand Management, 30(1), 118-131.
Noelia, A. V., José, A. F. B., & Pablo, C. (2021). Film tourism in Spain: Destination awareness and visit motivation as determinants to visit places seen in TV series. European Research on Management and Business Economics, 27(1), 100135.
Oh, J., & Kim, K. (2020). How nostalgic animations bring tourists to theme parks: The case of Hayao Miyazaki’s works. Journal of Hospitality and Tourism Management, 45(4), 464-469.
Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12(2), 155-180.
Sameer, H., Daniela, B., & Silvia, S. (2020). The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit: Imagination proclivity as a moderator. Journal of Travel Research, 59(3), 477-495.
Schultz, S. E., Kleine, R. E., & Kernan, J. B. (1989). “These Are a Few of My Favorite Things” toward an explication of attachment as a consumer behavior construct. Advances in Consumer Research, 16(1), 359-366.
Sood, S., & Rogers, E. M. (2000). Dimensions of parasocial interaction by letter-writers to a popular entertainment-education soap opera in India. Journal of Broadcasting & Electronic Media, 44(3), 386-414.
Sood, S. (2002). Audience involvement and entertainment education. Communication Theory, 12(2), 153-172.
Sun, P., Shao, S., Shi, J. Y., & Kang, W. Q. (2020). Formation mechanism of Tik Tok users’ travel behavior: An exploration study based on grounded theory. Chinese Journal of Management, 17(12), 1823-1830. (in Chinese)
Tavitityaman, P., Qu, H., Tsang, W. L., & Lam, C. R. (2021). The influence of smart tourism applications on perceived destination image and behavioral intention: The moderating role of information search behavior. Journal of Hospitality and Tourism Management, 46(1), 476-487.
Teng, H., & Chen, C. (2020). Enhancing celebrity fan-destination relationship in film-induced tourism: The effect of authenticity. Tourism Management Perspectives, 33(11), 1-11.
Wang, F., Xue, T., Wang, T., & Wu, B. H. (2020). Impact of anti-epidemic music video’s place image on potential tourists’ place attachment and behavioral intention. Journal of Southwest University (Natural Science Edition), 42(9), 14-25. (in Chinese)
Watakakosol, R., Suttiwan, P., Ngamake, S. T., Raveepatarakul, J., Wiwattanapantuwong, J., Iamsupasit, S., & Tuicomepee, A. (2021). Integration of the theory of planned behavior and transtheoretical model of change for prediction of intentions to reduce or stop alcohol use among Thai adolescents. Substance Use & Misuse, 56(1), 72-80.
Williams, D. R., & Roggenbuck, J. W. (1989). Measuring place attachment: Some preliminary results. In Proceedings of the Third Symposium on Social Science in Resource Management (pp. 70-72). College Station: Texas A & M University.
Wong, J., & Lai, T. (2015). Celebrity attachment and behavioral intention: The mediating role of place attachment. International Journal of Tourism Research, 17(2), 161-170.
Xia, X. J. (2015). Travel behavior research of the elderly (Doctor’s thesis, Beijing University of Technology, 2015). (in Chinese)
Yen, C., & Teng, H. (2015). Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism. Journal of Hospitality & Tourism Research, 39(2), 225-244.
Ye, B. H., Fong, L. H. N., & Luo, J. M. (2021). Parasocial interaction on tourism companies’ social media sites: Antecedents and consequences. Current Issues in Tourism, 24(8), 1093-1108.
Yilmazdogan, O. C., Dogan, R. S., & Altintas, E. (2021). The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing, 27(3), 299-313.
Yi, X. W. (2020). The influence mechanism of reality show on viewers’ travel intention: A case study of Dear Inn (Master’s thesis, Southwest Minzu University, 2020). (in Chinese)
Yin, H. (2021). A little red flower: The cinema effect of literary film. Contemporary Cinema, 38(2), 9-12. (in Chinese)
Yuan, D. H., & Gao, L. D. (2020). Para-social interaction in social media and its marketing effectiveness. Foreign Economics and Management, 42(7), 21-35. (in Chinese)
Yuksel, M., & Labrecque, L. I. (2016). “Digital buddies”: Parasocial interactions in social media. Journal of Research in Interactive Marketing, 10(4), 305-320.
Yun, T. (2016). The influence of successful film on destination image and travel decision: A case study of lost in Thailand (Master’s thesis, Hainan University, 2016). (in Chinese)
Zhang, H., Xu, H., & Gursoy, D. (2020). The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists. Journal of Destination Marketing & Management, 17(9), 1-14.
Zhang, Y. G., Chen, X., Yu, R. Z., & Yu, X. Y. (2021). The influence of tourists’ self-image congruence on rural recreational behavior intention: Theory construction and model extension. Tourism Tribune, 36(4), 70-82. (in Chinese)
Zhu, M. M., & Zhang, X. J. (2021). The innovative paradigm construction of the integration of film and television literature and travel in the TV series Madame Shexiang. Movie Review, 42(14), 83-87. (in Chinese)