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Article
Author(s)
ZHANG Sen, QIU Qian
Full-Text PDF XML 297 Views
DOI:10.17265/2328-2177/2022.10.001
Affiliation(s)
China University of Political Science and Law, Beijing, China
ABSTRACT
The loudspeakers played a
crucial role in rural community during the COVID-19 pandemic, and had returned
to the public with the help of short video platforms. However, with the continued
popularity of digital media, is the revival of the loudspeakers which belong to
traditional media just a flash in the pan? What the historic process of return
has the loudspeakers undergone? Based on these questions, the paper applies
Bourdieu’s sense of practice theory, focuses on “habit” throughout, adopts the
research methods of online ethnography and fieldwork, and conducts participant
observation and targeted in-depth interviews in a village in North China for
about nine months. The study found that: (1) There is the lag of habit in the
state’s handling of social relations in villages. Based on rational habit,
village cadres used the loudspeakers to manifest their physical presence and
restructure their authority; the villagers, operating under perceptual habit,
rationalized the presence of the loudspeakers through using the key words such
as elders, nostalgia, and homesickness; (2) the loudspeakers was maintained
under the habit of village cadres and ordinary villagers, and the outbreak of
the epidemic made the loudspeakers as an habit truly “appearing”; (3) the young
village cadres, on the other hand, acquired this habit through imitation,
transposed the loudspeakers into the short video platform, and carried out
different forms of experimentation and innovation, thus surpassing the previous
forms of loudspeakers practice. The return of the loudspeakers is the result of
the game of different habits. As a long-lasting affection medium, the
loudspeakers, on the one hand, has become an important media scene and memory
field indispensable to rural community, and on the other hand, the people
living on this land have a deep attachment to the loudspeakers, which is
indirectly transformed into the bearer of homesickness. This brings new
inspiration for us to rethink the relationship between the traditional media
and the new media, the iteration of cadres and the change of rural community.
KEYWORDS
loudspeakers, sense of practice, long-lasting affection medium, life course
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