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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Effect of Electronic
Marketing Usage on Clients’ Satisfaction
Author(s)
Hassabo Ahmed Hassabo Adam Gada Mubarak Mohamed Taha
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DOI:10.17265/1537-1514/2022.03.004
Affiliation(s)
University of El-Imam El-Mahdi, Kosti, Sudan Ministry of Finance & Manpower, Kosti, Sudan
ABSTRACT
This study aimed to
recognize the theoretical framework of electronic marketing infrastructures,
the privacy, security, and exclusiveness of the data of the clients in
contemporary organizations, and to reflect the relation of the evolution of
electronic tasks with clients’ satisfaction. The major hypothesis of the study
revealed that, there is statistical relation between e-marketing and
ascertaining clients’ satisfaction of telecommunications companies. The
highlighted finding revealed: the relation between E-marketing & customers’
satisfaction has logical implications indicating the role and importance of
E-marketing in enhancing level of customer satisfaction and customers’
satisfaction is important because it shows whether the business is accepted by
the market or not, whilst the key recommendations are: It
is necessary to increase government’s interest for deploying
awareness and knowledge among the citizens about the advantages to adopt
e-marketing and build an information-base
for the different digital marketing activity to meet the rapid changes which
are facing the work environment in the contemporary organizations.
KEYWORDS
E-marketing, clients’ satisfaction, work environment, information-base & digital marketing
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