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Article
Affiliation(s)

Beijing Forestry University, Beijing, China

ABSTRACT

Based on the framework of the United Nations Millennium Ecosystem Assessment (MA), this paper evaluated the ecosystem cultural service value in Qilian Mountain National Park, Qinghai Province. The study mainly adopted Condition Value Method (CVM) and questionnaire survey to survey the local residents and tourists in September 2016, and obtained 1,468 valid questionnaires, as well as used the method of payment card to get the consumers’ willingness to pay, and then estimated the ecosystem cultural services value in Qilian Mountain National Park, Qinghai Province through the mean of total willingness to pay of ecological tourism and recreation and aesthetic value. Through quantitative analysis, the study concluded that the ecosystem cultural service value of Qilian Mountain National Park in Qinghai Province was 1.045 billion yuan in 2016 and 1.3 billion yuan in 2018. In 2016 and 2018, the average annual values of ecotourism and recreation are 203 million yuan and 332 million yuan respectively, and the average annual values of aesthetics are 842 million yuan and 968 million yuan respectively. In addition, the study also suggests that Qilian Mountain National Park in Qinghai Province should pay attention to reflect the characteristics of the park, focus on enhancing the aesthetic value of it in the management, and build it into a replaceable and referential national park demonstration area and ecological culture demonstration point.

KEYWORDS

cultural service, CVM, national park, willingness to pay, Qilian Mountain, Qinghai Province Introduction

Cite this paper

Journal of Tourism and Hospitality Management, Jan.-Feb. 2022, Vol. 10, No. 1, 29-37, doi: 10.17265/2328-2169/2022.01.005

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