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Affiliation(s)

Fudan University, Shanghai, China
Hong Kong Polytechnic University, Hong Kong, China

ABSTRACT

Along with the development of socialized media and self-help tourism, tourism industry has been going into tourism social times. Based on technology acceptance model, use and gratifications approach, and weighted and calculated needs theory, this study explored the impact of perceived popularity, perceived characteristics, and perceived need on the use of tourism social network site and being a member of it. This study also discussed the interaction of perceived popularity, perceived characteristics, and perceived need. The findings of this paper could be used to help the management operator pay attention to strengthen the function of tourism social network site in order to provide better information for users and satisfied the needs of users.

KEYWORDS

social media times, tourism social website, behavior habit of user, weighted and calculated needs

Cite this paper

Journal of Tourism and Hospitality Management, Jan.-Feb. 2021, Vol. 9, No. 1, 1-13 doi: 10.17265/2328-2169/2021.01.001

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