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The Application of Functional Theory in Advertisement Translation
TAN Huining
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DOI:10.17265/1539-8072/2021.01.003
Zhoukou Normal University, Zhoukou, China
Functional theory provides a theoretical basis for applied translation. In order to realize the inductive function of advertisement translation, this paper, based on the differences between Chinese and English advertisement texts in terms of genre conventions, puts forward some methods of advertisement translation from the perspective of function in view of cultural exclusive items and cultural default. As for the different genre conventions between English and Chinese advertisements and the phenomenon of cultural specific and cultural default, the author suggests strategies from the functionalist approach.
appellative function, genre convention, translation of advertisements
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