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Affiliation(s)

Shandong Women’s University (SWU), Jinan, China

ABSTRACT

Since 2010, Shandong Women’s University, as the third undergraduate colleges for female in China and first in Shandong Province, incumbently undertook the mission of exploring unique law for innovative and entrepreneurial education of female college students, constructed and implemented “five-oriented” cultivation modes for innovative and entrepreneurial quality of female college students based on the theories of Quality Education Theory, Entrepreneurial Ecology Theory, Educational Engineering Theory, Gender Differences Theory, and Differentiated Teaching Theory. The first is “Generalization-Oriented” Cultivation Objective, having established the innovative and entrepreneurial goals for female college students in six dimensions including consciousness, thinking, spirit, knowledge, ability, and personality. The second is “Integralization-Oriented” Cultivation Channel, having founded and intensified the collaboration and linkage among channels like first classroom, second classroom, and platform on and off campus. The third is “Collaboration-Oriented” Cultivation Measures, having founded and intensified the matching and coordination among system, mechanism, teachers, resource, and other measures. The fourth is “Circulation-Oriented” Cultivation Process, arranging and intensifying steps like investigation and research, design and plan, action and supervision, and concluding and evaluation orderly operating, forming closed-circuit and advance in circulation. The fifth is “Differentiation-Oriented” Cultivation Methods. This mode has efficiently solved the problems, like unclear purpose, unknown direction, incomplete distribution and scattered forces, insufficient conditions and inefficient measures, poor arrangement and flow, neglecting differences and not fine enough, existing in the innovative and entrepreneurial education for female college students, which made their innovative and entrepreneurial qualities greatly promoted and enthusiasm and efficiency to participate in the innovative and entrepreneurial activities enhanced.

KEYWORDS

entrepreneurial education, entrepreneurial quality, innovative quality, Shandong Women’s University (SWU), five-oriented

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