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Article
A Survey on Roland Barthes’ Myth Today
Author(s)
ZHANG Shu-ping
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DOI:10.17265/1539-8080/2017.03.008
Affiliation(s)
Lanzhou City University, Lanzhou, China
ABSTRACT
Roland Barthes extended Saussure’s signified into denotation, connotation, and myth. Both connotation and myth are ideological in culture semiotics; connotation is the rich and colorful exhibition of fashion, values, living attitudes, life style and so on, whilst myth is the total of these connotative meaning—middle class ideology. Both of them belong to the level of surface ideology, dominated by the deep ideology.
KEYWORDS
Roland Barthes, cultural semiotics, connotation, Myth Today
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References
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