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Study on the Differences of Business Etiquette Between China and America From the Perspective of Cultural Dimensions



Author(s)

ZHAO Hong-xin, YU Gao-feng

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DOI:10.17265/1539-8080/2017.03.007

University of Shanghai for Science and Technology, Shanghai, China

Under different cultural background, the business etiquette is also different. Based on Hofstede’s cultural dimensions theory, this paper analyzes the differences between China and America on business etiquette from the four aspects, including power distance, uncertainty avoidance, collectivism and individualism, and masculinity and femininity. According to the research, we can have a more specific and deeper understanding of these two countries’ business etiquette. The paper will give some advice to people who want to do intercultural communication later and reach the anticipated goal.

cultural dimensions, business etiquette, difference between China and America