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Article
Communication and Operation of TV WeChat Official Account
Author(s)
OU Yi-fan
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DOI:10.17265/2160-6579/2016.12.002
Affiliation(s)
Jiangsu Second Normal University, Jiangsu Province, China
ABSTRACT
WeChat is a pretty hot social software in China, which is also a free mobile application with the core function of multimedia information communication launched by Tencent in 2011 and has been widely popularized and used in China. As an auxiliary function module, the official accounts also provide a channel to deeply communicate with specific groups. At present, there are totally 30,000 certified WeChat official accounts, and more than 70% of which are enterprise accounts. WeChat official accounts supply a good chance to government departments, enterprises, media and personal to propagandize and popularize their information. Therefore, various media choose WeChat public platform as trial for new modes of news communication.
KEYWORDS
WeChat public platform, management, communication
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