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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
WANG Yin
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DOI:10.17265/1539-8080/2016.12.008
Ningbo Dahongying University, Ningbo, China
A high-quality English version of the company profile is not only an important tool for enterprises to promote their culture, but also like a business card provides target customers with a quick access to the general understanding of the company. With the impact of economic globalization, more and more companies have entered the international market with a bilingual company profile. However, the quality of the English version is dubious and unacceptable, which seriously hinders the effective communication between the company and target customers. Under the guidance of Skopos Theory, taking Ningbo textile company profiles as examples, the paper analyzes the translation problems from the two parts of linguistic expressions and culture and puts forward some translation strategies so as to provide a reliable theoretical basis for the English translation of textile company profiles.
Skopos Theory, company profiles, Ningbo textile companies, translation strategies
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