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Article
Affiliation(s)

The University of Missouri-Columbia, Columbia, Missouri, USA

ABSTRACT

Employing inductive framing analysis and Entman’s theory of framing, this project examines how the U.S. mainstream media defined Iraq-Afghanistan Veterans and their problems. This study used inductive framing analysis with a sample of 180 articles from seven major newspapers and two wire services. The findings revealed five dominant frames: broken veteran, disoriented veteran, fighting the bureaucratic enemy, overwhelmed family, and the financial hardship frames. Two counter-frames that attempted to challenge the dominant frames were identified: moral obligation to help and the healing counter-frames. The finding of this research indicates that while news frames of Iraq-Afghanistan Veterans skew negative, these news frames are not as negative as one might suspect. Thus, veterans’ groups, government agencies, and interested political actors need to sponsor counter-frames that emphasize the stability and employability of these veterans.

KEYWORDS

Inductive framing analysis, combat veterans, public relations

Cite this paper

Sociology Study, April 2016, Vol. 6, No. 4, 267-276

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