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Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC
Roopchund Randhir; Khirodhur Latasha, Panyandee Tooraiven, Bappoo Monishan
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DOI:10.17265/1548-6591/2016.04.007
Aberyswyth University (Mauritius Branch Campus), Quartier Militaire, Mauritius; Université des Mascareignes, Rose Hill, Mauritius
sensory marketing, KFC, senses
Journal of US-China Public Administration, April 2016, Vol. 13, No. 4, 278-292
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