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Article
Affiliation(s)

AT Studio—School of Music, Sulmona, Italy

ABSTRACT

Playbills, covers, and logo of an opera often reflect the meanings of the drama. This paper focuses on above mentioned issues with reference to Dracula, the rock opera of Italian band PFM (Premiata Forneria Marconi), explaining how every visual aspects (also considering scenography and costumes) are closely linked to libretto and music to show the consistency among the different facets of the opera production. In this procedure, graphic artists and designers confirm their knowledge, but apart from this awareness, there are some symptoms of an unconscious creativity as much coherent. As a result, this study aims to show how the management of the biggest colossal in the history of rock opera tries―constantly torn between art and advertising―to attract a potential audience by means of the iconography both of the composers and of the most famous vampire in the world.

KEYWORDS

PFM, rock opera, Dracula, music iconology

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References
Del Castello, A. (2005). Dracula, l’opera rock della PFM. Intervista a Franco Mussida (Dracula, the PFM’s rock opera. Interview to Franco Mussida). Retrieved from http:// www.musicalnews.com
Del Castello, A. (2006a). Cresce l’attesa e fervono i preparativi e perla prima dell’opera rock Dracula (The anticipation grows and preparations are going on everywhere for the rock opera Dracula). Retrieved from http://www.musicalnews.com
Del Castello, A. (2006b). Il debutto di Dracula della PFM al Gran Teatro (PFM’s Dracula début at the Gran Teatro). Retrieved from http://www.musicalnews.com
Di Cioccio, F. (1996). Due volte nella vita (Twice in a life) (2nd ed. (2009). Milano: Aereostella). Milano: Mondatori.
Incenzo, V. (2005). Dracula. Roma: Musiza Edizioni Musicali.
Oleari, A., & Stefanel, R. (2012). Storia di un minuto (History of a minute). Milano: Aereostella.
Schipa, T. J. (2005). Orfeo 9. Il making. Civitella Val di Chiana-Arezzo: Zona.
Stoker, B. (1897). Dracula. London.
Zoppo, D. (2006). Premiata Forneria Marconi. Roma: Editori Riuniti.

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