Open    Access



Principles and Methods on Trademark Translation



Author(s)

YAN Yi-bo

Full-Text PDF XML     1284 Views

DOI:10.17265/1539-8080/2015.08.007

Heze University, Heze, China

It is obvious that trademark is closely connected with commodity, so it plays an important role in pushing the development of international market and creating wealth for the enterprise. This paper first introduces the framework of trademark translation, and then presents some problems in the process of trademark translation. In the end, from a practical angle it discusses the applicable methods of trademark translation. Meanwhile, the principles that translators should follow in trademark translation are put forward to help them to achieve the expected goal of the trademark translation.

trademark translation, translation principles, existing problems, translation methods