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Article
Adapting the Servqual Scale to a Private Hospital Emergency Services: An Empirical Investigation
Author(s)
Luis E. Ibarra, Vanessa Casas M, Ana L. Partida
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DOI:10.17265/1537-1506/2014.05.001
Affiliation(s)
Luis E. Ibarra, Ph.D. student, MBA, research professor, Faculty of International Trade, Universidad Estatal de Sonora, Hermosillo, Sonora, México.
Vanessa Casas M, Ph.D., MBA, research professor, Faculty of International Trade, Universidad Estatal de Sonora, Hermosillo, Sonora, México.
Ana L. Partida, Master Degree in competitions, associate professor, Faculty of English Language Teaching, Universidad Estatal de Sonora, Hermosillo, Sonora, México.
ABSTRACT
Most of the time, clients only have one opportunity to evaluate a service received in terms of quality and satisfaction; under this premise organizations have been concerned with developing, in a permanent manner, a quality evaluation culture in the services offered to their clients. To do this, procedures and methods that let them achieve it, have been implemented. That is the case of the model that concedes to measure and evaluate service quality, which is redefined and named Servqual, considering a multidimensional theoretical construct that explains the client’s perception of quality service considering the differences between what is expected and what is received. Therefore, the goal of this study is to identify the factors that define the quality of emergency services provided by a private hospital in Hermosillo, Sonora, México, a sample of 384 patients, with a confidence level of 95% and a margin of permissible error of 5%. A questionnaire with 22 items was applied to measure the perceptions and expectations of users in terms of the quality of the service, which was subjected to an extensive evaluation of reliability and construct validity, with an estimate Cronbach’s alpha of 95.6% and 97.9% respectively. The results showed that Servqual is a valid, reliable, and dependable instrument to monitor and measure the quality of the services offered in private hospitals in Hermosillo, and permit hospital administrators to identify opportunities or improvement areas, from the patients’ perspective.
KEYWORDS
methodology Servqual, quality of service, level of satisfaction, perceptions and expectations of the users
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