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Management Challenges in Public Broadcasting Service: The Case of Radio Televisão Portuguesa (RTP)



Author(s)

Paulo Faustino

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DOI:10.17265/2160-6579/2013.02.005

Nova University of Lisbon, Lisbon, Portugal

The aim of this paper is, on one hand, to emphasize—in theory as well as in practice—some of the essential success factors associated with management and innovation in public service television (TV) and radio, and on the other hand, to enhance the fact that it is possible to develop reactive and proactive management attitudes in State-owned media companies. The importance of leadership within innovation, management, change, and organizational development processes of media firms is also shown. In this case study, best TV public service management practices are also identified and analyzed. Present daily challenges to this channel are highlighted, mainly regarding the balance between its public service responsibilities and its financial performance.

management, leadership, innovation, change, restructuring