The Impact of Eastern and Western Cognitive Differences on International Publicity Translation and Corresponding Strategies

International publicity translation constitutes a specialized form of translation where communicative effectiveness serves as the primary evaluation criterion, adhering to the principle of reader-oriented adaptation. Consequently, understanding of East-West cognitive differences is essential in this field. This paper examines three core distinctions in Eastern-Western cognition—collectivistic vs. individualistic thinking, correlative vs. logical reasoning, and spiral vs. linear thought patterns—through analysis of publicity texts. It further proposes targeted translation strategies and orientation adjustments.

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