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Discursive Strategies of Reports on Rural Revitalization: An Interpretation From the Perspective of Discourse-Historical Approach





Author(s)

LI Ling, LI Ju-yuan

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DOI:10.17265/2328-2177/2024.11.005

Guangzhou University, Guangzhou, China

Since China’s rural revitalization was established as a national strategy in 2017, numerous reports have emerged on the topic. This paper aims to uncover the discursive strategies employed in news reports on rural revitalization by analyzing a selected report on the relationship between digital commerce and rural revitalization, using the discourse-historical approach. The study seeks to interpret the discursive strategies used by the media to construct the discourse of rural revitalization and examine how these strategies shape the portrayal of the government, society, and individuals. The analysis reveals that the media predominantly employ nomination, predication, and argumentation strategies to frame the image of rural revitalization, while strategies such as perspectivization, intensification, and mitigation are rarely used. Through an examination of the media’s discursive choices, the active roles of the government, society, and individuals in promoting rural revitalization are made evident.

rural revitalization, discourse-historical approach, discursive strategies