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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Yuran Yang, Yuyan Wang
Euitay Jung
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DOI:10.17265/2159-5542/2024.06.001
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
Healthcare is an important issue, and obesity has become one of the main causes of health problems. Therefore, reasonable and healthy diet has entered the public agenda, and low calories have become an important choice for consumers. Low-calorie snack brands are emerging in endlessly at the top of the market. This article analyzes the packaging effect of low-calorie snacks, and uses emotional design to analyze the psychological impact of low-calorie package design on points of purchase. Emphasis is placed on the design of colors, cultural codes, and layout to analyze and discuss the emotional and behavioral responses of consumers, considering the interplay between visual packaging and emotional responses. Finally, by analyzing the effect of low-calorie snack packaging, this study emphasizes the empathy contained in the design, and summarizes the necessity of its emotional design and how to promote the innovation and development of low-calorie brands.
low calorie snack packaging, emotional design, cultural code
Psychology Research, June 2024, Vol. 14, No. 6, 187-195
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