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Affiliation(s)

Hanyang University ERICA, Ansan, South Korea

ABSTRACT

The Fundamentals of Visual Design are a foundational element of modern higher education in China. Given the context of socio-economic development, there is an increasing demand for visual design professionals. In the teaching of basic visual design in universities, there is a need for substantial innovation and transformation in teaching concepts, methods, and models, as well as continuous optimization of instructional design. In practice, the comprehensive implementation of Self-Determination Theory (SDT) is crucial. By leveraging SDT, educators can stimulate students’ intrinsic motivation and enhance the effectiveness of teaching. This paper focuses on the application of Self-Determination Theory in the foundational education of visual design in higher education institutions. First, it provides an overview of SDT, explaining its core concepts and fundamental principles. Then, it analyzes the current state of basic visual design education in Chinese universities, identifying existing problems and exploring the potential role of SDT in addressing these issues. Furthermore, it discusses how to integrate SDT into teaching design and practice to improve teaching outcomes and student motivation. The paper offers instructional guidance from the perspectives of fostering a sense of achievement and belonging, providing references and insights for future teaching efforts. Introducing Self-Determination Theory into the field of foundational visual design education in universities, the paper proposes corresponding instructional methods. This innovative approach, which combines theory and practice, helps to break traditional teaching models, stimulate students’ interest and motivation in learning, and enhance teaching effectiveness.

KEYWORDS

Self-Determination Theory, visual design, basic course education, teaching direction

Cite this paper

Psychology Research, May 2024, Vol. 14, No. 5, 161-169

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