Expanding Cross—Training Shoes of Descente Into Singapore Market

The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market. Subsequently, the introduction section provides a brief overview on Descente’s products, emphasizing the age demographic of the product’s consumer base in Singapore, preferred purchasing channels and consumer behavior tendencies. This serves as a precursor to the main body of the article. Within the main body, the paper delves into an analysis of the primary marketing strategies, along with a detailed examination of specific operational implementation. Finally, the article concludes by summarizing key insights and evaluating their impact within the marketing domain.