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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
TAN Hao, XIANYU Jing
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DOI:10.17265/2328-2177/2023.05.005
Affiliation(s)
Beijing Union University, Beijing, China
ABSTRACT
The Beijing-Hangzhou Grand Canal carries a wealth of Chinese cultural symbols, showing the lifestyle and wisdom of working people through ages. The preservation and inheritance of its intangible cultural heritage can help to evoke cultural memories and cultural identification of the Canal and build cultural confidence. This paper applies Stuart Hall’s encoding/decoding theory to analyze the dissemination of intangible heritage tourism culture. On the basis of a practical study of the villages along the Beijing-Hangzhou Grand Canal, this paper analyses the problems in the transmission of its intangible cultural heritage and proposes specific methods to solve them in four processes, encoding, decoding, communication, and secondary encoding, in order to propose references for the transmission of intangible heritage culture at home and abroad.
KEYWORDS
dissemination, encoding, decoding, intangible cultural heritage
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